Founded in 2013 by Adrienne McCarthy, Addon began as a Digital Marketing consultancy. Since then, Addon has bootstrapped and evolved into a highly experienced team of six. Coming from backgrounds in data mining and global media management, our experience brings with it a penchant for precision at a world-class standard. Addon is proud to call some of the leading retail brands in South Africa our clients including Boxer Superstores, FlipFile and The Amrod Group. We are also proud to create content for international brands like The Rainforest Alliance and Chocolat Frey, in various operating countries and markets.


We are here to support the business leaders of tomorrow, with products and processes designed to thrive in a constantly changing environment. We also pride ourselves on our design skills – globally trend aware and stylish, without the ridiculous price tag. More established brands that work with Addon know that we will always honour the integrity of your existing corporate identity. Old or new – we want to lift your digital strategy to new heights.