Addon Digital Copywriting Exercise

An Addon Creative Account Manager is expected to brainstorm and compose multiple email campaigns for various brands on a monthly basis. Below are three examples of a typical email campaign for our long-term client, Jekyll and Hide. You might notice the tone is playful but classy. The premium aspect of the products is always clear. Please use these examples as your guide when crafting copy for this exercise. We will grade your writing on 3 aspects;

1 – Creativity

2 – Spelling, grammar and syntax

3 – Brand accuracy