COPYWRITING EXERCISE - PART TWO!

    SECTION 1: INDUSTRIAL

    CASLAD is arguably the leading industrial warehouse equipment manufacturer and supplier in the southern hemisphere. They have a broad selection of products on their website, with listed specifications. It is our job to take those complex product specifications and transform them into customer-friendly copy for social media.

    Example Content 1

    Example Content 2

    EXERCISE 1 – THE 2 TON RIDE ON, FULLY ELECTRIC STACKER:

    View Specifications

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    SECTION 2: SAFETY & SECURITY

    Doculam is a leading safety and security one-stop-shop. They supply everything from metal detectors at high profile events like the FIFA or Cricket World Cup, to disposable breathalyzers used by government institutions. It is again our job to take complex product specifications (often in table format), and transform them into customer-friendly copy for social media.

    Example 1

    Example 2

    EXERCISE 2 – THE GARRETT SUPERSCANNER:

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    PLEASE INSERT YOUR COPY BELOW:

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    SECTION 3: SUSTAINABILITY

    The Rainforest Alliance (RA) is an international non-profit organisation on a mission to create a world where people and nature thrive in harmony. RA release news articles each month which we promote on social media. It is our job to create a hook (without giving the whole article away) that will entice readers to click the link and read the article in full. In a sense, we are creating ethical click bait.

    Example 1 – Article on Strengthening Worker Rights
    At the Rainforest Alliance, improving the well-being of workers in agriculture is at the heart of what we do. Read more about how we are helping to protect and promote the rights of farm workers in Africa through certification, landscape and community programs, tailored supply chain services, and advocacy 👉 https://bit.ly/3yZacB9

    Example 2 – Article on the Impact of RA
    We're working hard to build a global alliance of people who share our vision of a world where people and nature thrive in harmony. Our work brings real, measurable benefits to farmers, forest communities, and indigenous people. Discover how and where we’re making a difference 👉 https://bit.ly/3kiXu7J

    EXERCISE 3 – ARTICLE: 5 Coffee Farmers Who Inspire Us

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