ADDON DIGITAL COPYWRITING EXERCISE

Thank you for your interest in Addon! Please mirror the writing style used in the examples for each section. We encourage research, but the work you submit needs to be your own. Good luck!

SECTION 1: TRAVEL & ADVENTURE

My African Dream (MAD) is a new type of Tour Operator. Travellers now have the flexibility to pay for their international travel with crypto or fiat currencies. This is an affluent audience, which should impact your approach.

Example 1 – Mozambique
Crystal clear waters and sensational marine life are just a small part of Mozambique’s legendary allure. From whale sharks, to dugong, to giant sea turtles and stingrays; this stretch of coastline is an uncrowded, underwater paradise. Discover the Bazaruto Archipelago with My African Dream. Bespoke travel. Expert advice. Crypto friendly 👉 www.myafricandreamtravel.com

Example 2 – Kenya
The Great Migration is undoubtedly nature’s greatest spectacle, and Kenya’s Maasai Mara has a front row seat. Plan your visit anytime from July to October, when millions of wildebeest and zebra will migrate from the Serengeti to Tanzania, predators in tow. Discover Kenya with My African Dream. Bespoke travel. Expert advice. Crypto friendly 👉 www.myafricandreamtravel.com

Example 3 – Namibia
You’ll find wide open spaces, sprawling sand dunes, gripping wildlife, and possibly even yourself. Speak to us about Namibia’s Sossusvlei and Skeleton Coast. Bespoke travel. Expert advice. Crypto friendly 👉 www.myafricandreamtravel.com

EXERCISE 1 – SOUTH AFRICA AS A DESTINATION:

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SECTION 2: FASHION

Jekyll and Hide craft and sell premium leather products from wallets, to purses, to handbags, to leather jackets and more. This client has a witty and humorous tone, often the most challenging type of copy.

Example 1 – Father's Day Gift Voucher
With Jekyll & Hide you never have to resort to check-out counter socks 😉 Save the day with a Father’s Day voucher 👉 https://bit.ly/3yK2wQz

Example 2 – Texas Large Bifold Wallet
Tired of fumbling for your ID at the door? The Texas Large Bifold Wallet is crafted with full-grain leather and designed with a flip ID window for easy access. 9 card slots, a coin pouch, zip pocket, note compartment and RFID lining make this wallet the full package 😏 Explore it here 👉https://bit.ly/3iQPJoN or #TapToShop

Example 3 – Easter Break / Soho Large Cabin Holdall
Easter vacay, is that you? Along with towers of chocolate eggs and a welcomed Autumn breeze, there are so many reasons to love April 😎 And if you’re planning an April getaway, the Soho Large Cabin Holdall features 2-3 days packing space, internal and external pockets as well as RFID secure lining. Helping you to take full advantage of, let’s face it, the second best month of the year 😉 Discover it here👉https://bit.ly/3tQgPm7 or #TapToShop

Example 4 – Mother's Day (All Female Products)
Don't throw in the towel just yet! Because for one, she's tired of picking it up 😉 And two, there's still time to make it a magical Mother's Day. So whether it's a crossbody for running errands, a bold statement to brighten her day, or a classic tote for everything but the kitchen sink; we've curated a list of genuine leather creations for every kind of mom ✨ But best be quick—shipping times are starting to get tight 👀

EXERCISE 2 – VALENTINES DAY (ANY FEMALE PRODUCTS):

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